COSRX

"COSRX cosmetic team believe that cosmetics should look for more meaning than just beauty." It considers skin health instead of focusing on the beauty of cosmetics.

They have collected surveys of what customers need and want regarding their skin type and concerns since 2002. They believe in gaining self-confidence and finding your own beauty. They then finally came up with the brand "Cosmetics + RX = COSRX" founded in 2013.